巴波沙
聖若瑟大學創意產業學院院長
問題1 ：聖若瑟大學對時裝方面的考慮及該行業的前景？為什麼開時裝設計學士學位課程？
創意產業領域代表了當代知識型社會的創新模式，與最近的文化活動、數碼科技和可持續發展城市的走勢有密切關係。聖若瑟大學在中國澳門特別行政區是一所國際領先大學，我們的創意文化產業被廣泛認為是為企業家建立充滿活力和集體開拓的戰略區域。創意產業學院建於2012年，集合了我們大學幾個最成功的課程，其中包括最傳統的子行業，如設計、建築和傳播與媒體，以及越來越匯聚的創意領域：時裝設計。此課程是由澳門文化局和澳門特區政府文化產業基金所提出的，並且是創意產業行內發展的戰略性子行業。我們推行澳門高等教育中唯一的時裝設計學士學位課程，更與學院內其他課程的融合提供一個獨特的多學科社區，讓學生有機會獲得特殊的教育機會和工作環境，使他們能發揮最大的潛能和得到最好的發展。
問題2 ：在課程規劃上如何對應業界需求？
服裝產業的傳統是澳門文化和遺產中極其重要的里程碑。隨著博彩、旅遊和娛樂經濟的發展，這個行業已在澳門式微。不過，從製造業到創意設計模式的轉變間卻充分利用澳門紡織品的傳統和訣竅為契機。此外，賭場、娛樂和旅遊景點的現有零售設施亦成為了時裝展示和商貿的平常樞紐，在亞洲最國際化和多元文化的環境之下，本地人和遊客將成為他們的目標。因此對於高品質和創新時尚設計的要求越來越高。這課程由一個多學科的團隊一同發展，其中包括在聖大創意產業（設計、傳播與媒體、建築）學院、行政及管理學院、人文學院等成員以及著名的澳門生產力暨科技轉移中心（CPTTM在澳門擁有多年訓練專業服裝設計人才的經驗。）他們的參與對於這個行業就本地和國際兩方面提供有效的意見和獨到的想法，讓這課程可以根據市場需求得以發展。
問題3 ：我們時裝界如何走出去澳門？
時裝設計是香港經濟發展戰略中主要的驅動力之一，它有多個培訓中心和學術課程。另外，珠三角鄰近地區（特別是深圳和珠海）的大都會生活方式亦帶出了時裝對公民表達個人意見的需求。在另一方面，聖大和澳門一直與葡萄牙有著由來已久的合作傳統。而葡萄牙的新進設計師更一直激勵歐洲時尚和影響土生葡人的文化。最後，時裝設計是一個從最近的技術發展中得益的全球性拓展創作領域，允許在全球將個人和複雜的設計進行分享和使其商業化，正正給于澳門這個小城一大良機。
St. Joseph’s University Professor Barbosa fashion industry views
Prof. Álvaro Barbosa
Dean of Faculty of Creative Industry
University of Saint Joseph
Question1: What are the considerations of USJ in Fashion Design and the prospects to the Fashion Design industries. What is the reason for USJ to open the Fashion Design Programme?
The field of Creative Industries represents an innovative paradigm for our contemporary knowledge-based society, closely associated with recent trends in cultural activities, digital technologies, and sustainable urban development. The University of Saint Joseph is a leading international university in China’s Special Administrative Region (SAR) of Macau, where the creative and cultural industries are widely acknowledged as a strategic area for the development of a vibrant and pioneering cluster of businesses and entrepreneurs. Created in 2012, the new Faculty of Creative Industries integrates some of the most successful programmes of our university, ranging from the most traditional subsectors of the Creative Industries, such as Design, Architecture and Communication & Media, to new fields of study that increasingly converge in the creative domain, which is the case of Fashion Design, which is inline with the strategic sub-sectors of the Creative industries Development, proposed by the Macau Cultural Institute and the Cultural Industries Fund of the Macau SAR. The New Bachelor Program in Fashion Design is unique within the higher education system of Macau, but above all, the integration with other areas within the same faculty provides a unique multidisciplinary community in which students have access to exceptional education opportunities and a work environment that allows them to extend their abilities to the utmost.
Question 2: How do our curriculum meets the needs of the industries?
The tradition of Macau in garment production is an extremely important landmark in It’s Culture and Heritage. With the advent of the gaming, tourism and entertainment economy, this industry has declined in Macau. However, a shift from the Manufacturing to the Creative Design paradigm presents it self as an opportunity to capitalize on the Macanese textile traditions and know-how. In addition, the existing infrastructure for retail embedded in the casinos, entertainment and touristic attraction represent unexceptional hub for fashion display and commerce, targeting locals and tourists in one of the most international and multicultural environments in Asia, that is increasingly demanding in terms of having high quality and innovative Fashion Design. The development of the curriculum for this program resulted from the efforts of a multidisciplinary team that includes members of the Faculty of Creative Industries (Design, Communication, Architecture), as well as members from other Faculties at USJ (Business and Humanities) and the prestigious Center for Knowledge and Technology Transfer in Macau (CPTTM, that has a long lasting experience in professional fashion design training in Macau. The involvement of these stakeholders provides an effective insight into the local and international context of this industry, resulting in a curriculum adapted to its needs.
Question 3: How do the fashion design in Macau goes beyond the region?
Fashion Design is one of the main drivers in the strategic development of Hong Kong’s economy, with multiple training centers and academic programs associated to a very strong industry. In addition the development of a cosmopolitan lifestyle in the neighbor regions of the Pearl River Delta (particularly in Shenzhen and Zhuhai) has introduced a need for individual expression of the citizens manifested by Fashion. On another hand, USJ and Macau have a long standing tradition of cooperation with Portugal where a new generation of exciting Designers has been inspiring European Fashion and influencing the Macanese Culture. Finally, Fashion Design is a global expanding creative field that benefits from the recent developments in technology, that allow customization and complex designs to be shared and commercialized at the global Level, which represents an extraordinarily opportunity for a small region like Macau.
